Anyone in and around the storage industry who hasn’t been living under a rock for the last few days will have heard all about the announcements. The launch event itself caused quite a stir, with fireworks marking the unveiling, a 24-hour live online broadcast complete with TV anchors and roaming reporters, and Lotus F1 cars taking pride of place in an EMC museum.
But looking under the bonnet of the launch frivolities, EMC announced the next generation of its VNX series and the imminent arrival of ViPR software-defined storage platform. EMC also took the wraps off “Project Nile,” the first complete web-scale storage infrastructure for the data centre.
But the biggest buzz at the event was around the new VNX refresh, which EMC promises will “shatter the definition and economics of midrange storage.” This is a major step forward and one that we at MTI are excited to be a part of. It means we can offer our customers the latest products that give them the speed they need to lead their IT transformation.
A personal highlight of the event was the chance to get behind the wheel of a Lotus F1 simulator around the Monza GP Track. And I must have a Need for Speed somewhere within me as I managed to top the leaderboard throughout the course of the launch event.
Following the excitement of the launch, we were treated to a fabulous meal at the famous Bulgari restaurant in downtown Milan, hosted by Gregg Ambulos, Senior Vice President, Global Channel Sales at EMC, who thanked us for our continued loyalty to EMC.
We look forward to working closely with EMC to help our customers to really take advantage of this new range of products.
To learn more about the EMC and MTI partnership, join us at our Speed2Lead mega launch event on Tuesday 24th September, at Chelsea Football Club. The event will break down what the EMC announcements mean for the industry and how they can benefit your business. We look forward to seeing you there.