MTI attends EMC Speed2Lead Launch


As EMC’s largest European partner, MTI was proud to be one of twelve worldwide partners invited to attend the launch of its Speed2Lead campaign in Milan on Wednesday (September 4).


The entrance to EMC’s Speed2Lead launch

Anyone in and around the storage industry who hasn’t been living under a rock for the last few days will have heard all about the announcements. The launch event itself caused quite a stir, with fireworks marking the unveiling, a 24-hour live online broadcast complete with TV anchors and roaming reporters, and Lotus F1 cars taking pride of place in an EMC museum.

But looking under the bonnet of the launch frivolities, EMC announced the next generation of its VNX series and the imminent arrival of ViPR software-defined storage platform. EMC also took the wraps off “Project Nile,” the first complete web-scale storage infrastructure for the data centre.

But the biggest buzz at the event was around the new VNX refresh, which EMC promises will “shatter the definition and economics of midrange storage.” This is a major step forward and one that we at MTI are excited to be a part of. It means we can offer our customers the latest products that give them the speed they need to lead their IT transformation.

EMC Speed2Lead

Here I am at the event with EMC’s Stella Low and Matthew Buckley

A personal highlight of the event was the chance to get behind the wheel of a Lotus F1 simulator around the Monza GP Track. And I must have a Need for Speed somewhere within me as I managed to top the leaderboard throughout the course of the launch event.

Following the excitement of the launch, we were treated to a fabulous meal at the famous Bulgari restaurant in downtown Milan, hosted by Gregg Ambulos, Senior Vice President, Global Channel Sales at EMC, who thanked us for our continued loyalty to EMC.

We look forward to working closely with EMC to help our customers to really take advantage of this new range of products.

To learn more about the EMC and MTI partnership, join us at our Speed2Lead mega launch event on Tuesday 24th September, at Chelsea Football Club. The event will break down what the EMC announcements mean for the industry and how they can benefit your business. We look forward to seeing you there.

Morning at the Museum with MTI

At MTI we’re always looking for ways to communicate the potential for IT decision makers to modernise and improve their business’s technology setup and make cost-savings. We often find the most effective way to do that is face-to-face, so we’re running two events in March designed to give you the chance to meet our experts to discover the wonders of MTI VSPEX.

By coming along you’ll discover how MTI can simplify and automate your IT and speed up your journey to cloud computing. You’ll also get the chance to pick the brains of experts from Cisco, VMware and EMC, as well as our own boffins. It’s the perfect opportunity to learn which VSPEX setup best suits your business.Image

The first talk will take place in the London Transport Museum on March 14 (register here) and the second will be held in the Museum of Science & Industry in Manchester on March 21 (register here). Being at either event will also give you access to the excellent museums, and we’ll be serving up early-morning coffees and brunch. We look forward to seeing you there.

‘Big Data’ is more than just a buzzword

At MTI we’re proud of the industry-wide impact of our thought leadership on making the best of cloud computing and understanding the challenges and opportunities presented by ‘Big Data’.

Big Data, The Moving Parts: Fast Data, Big Ana...

Big Data, The Moving Parts: Fast Data, Big Analytics, and Deep Insight (Photo credit: Dion Hinchcliffe)

Our marketing director Richard Flanders recently got on his soapbox in the magazine Cloud Computing Intelligence, warning businesses that dismissing Big Data as a tech industry buzzword means missing out on improved efficiency and new revenue streams. The term was in fact borne out of a realisation that technology had advanced to a stage where businesses could store more data than they knew what to do with, so coming up with ways to make real use of it became a focus for technology innovators.

Big Data is of course not a one-size-fits-all solution, it’s in fact an umbrella term that refers to the unique situation and challenges for every business big and small in handling huge amounts of data. That’s where we come in – our expertise and consultation in knowing which storage infrastructure suits which business is crucial for both customers and the vendors whose technology we sell.

You can read Richard’s Big Data insight in full below.