Our marketing director Richard Flanders recently got on his soapbox in the magazine Cloud Computing Intelligence, warning businesses that dismissing Big Data as a tech industry buzzword means missing out on improved efficiency and new revenue streams. The term was in fact borne out of a realisation that technology had advanced to a stage where businesses could store more data than they knew what to do with, so coming up with ways to make real use of it became a focus for technology innovators.
Big Data is of course not a one-size-fits-all solution, it’s in fact an umbrella term that refers to the unique situation and challenges for every business big and small in handling huge amounts of data. That’s where we come in – our expertise and consultation in knowing which storage infrastructure suits which business is crucial for both customers and the vendors whose technology we sell.
You can read Richard’s Big Data insight in full below.